Sunday, June 30, 2013

Advertising: Mars Promotes Bite-Size Snickers, Following Hershey's Cue

These include bite-size Hersheys Milk Chocolate and CookiesnCreme Drops, Reeses Peanut Butter Cups, Rolo and Kit Kat candies, with pouch packaging Mars also has copied. Jeff Beckman, a spokesman for Hershey, said the company realized that consumers didnt want to...

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