Monday, June 24, 2013

Email Marketing: Build an Incredible List

"Lead generation" is a topic that's talked a lot about in sales and in b-to-b marketing, but it's a concept that can serve anyone who's seeking to acquire more customers.


Less talked about is "lead nurturing" a process by which you pay attention to your leads' needs and serve them relevant content over time, making them that much more likely to buy from you.


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View the original article: http://entrepreneurs.about.com/b/2013/06/24/email-marketing-build-an-incredible-list.htm



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