"Lead generation" is a topic that's talked a lot about in sales and in b-to-b marketing, but it's a concept that can serve anyone who's seeking to acquire more customers.
Less talked about is "lead nurturing" a process by which you pay attention to your leads' needs and serve them relevant content over time, making them that much more likely to buy from you.
View the original article: http://entrepreneurs.about.com/b/2013/06/24/email-marketing-build-an-incredible-list.htm
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